Arkansas Digital Marketing Company Wins Coveted Film Award at SEMA
Short Documentary Showcases Life, Career of Automotive Industry Leader
Benton, Ark., (Nov. 7, 2016) — Engage Target Media, a full-service, digital marketing and production agency located in Central Arkansas, is proud to announce their short documentary film, “Just Kos: 60 Years of Kolor Power” won the Audience Choice Award, “Best in Show,” at the Optima Ultimate Film Festival on Nov. 2, 2016, at the Speciality Equipment Market Association (SEMA) Show in Las Vegas.
“Just Koz” follows the evolution of the House of Kolor brand from inception to present. Based on inter- views with founder Jon Kosmoski and long-time friends and colleagues, the short film details the tri- umphs and trials only found behind the scenes at a legendary company.
“The very fabric of custom car culture starts with Jon Kosmoski,” said Kristen Felder, CEO of Engage Target Media. “Today, many fortune 50 coating companies benefit by selling the very products he pio- neered. We owe so many things to Jon that, as an industry, we’ll never be able to repay.”
Filmed inside Kosmoski’s House of Kolor shop and lab and throughout Minneapolis, Minn., the film fea- tures personal accounts, family photos and unique look at the builds that put House of Kolor on the map.
Films were selected for the festival through three-part submission process focused on automotive content. Films were judged on story-telling, authenticity, creativity and individuality. Finalists were announced in late October. “Just Kos” was selected as winner on Nov. 2 by members of the automotive industry.
The film, which took nearly one year to complete, was produced and edited by Engage Target Media staff. Credits of the film include:
Executive Producer: Kristen Felder
Director: Eric White
Research and Writing: Allison Carter and Eric White
Producers: Allison Carter, Eric White, Jenifer Childs and Avery Moorehead
Camera Operators: Corey Gattin, Terrell Case and Eric White
Lighting: Terrell Case, Avery Moorehead, Corey Gattin and Eric White
Sound Operator: John Kennedy
Editor: Terrell Case, Eric White and Corey Gattin
Technical Advisors: Tony Larimer and Kristen Felder
“At ETM, we felt that the opportunity to tell Jon’s story at the SEMA Optima Film Festival was small way of saying thank you.” Felder said. “This wasn’t a film produced for a corporation. It was a film made from the hearts of the painters that see color through the eyes Jon gave House of Kolor.”
House of Kolor celebrated its 60th Anniversary at the 2016 SEMA Show. The annual trade show is the premier automotive specialty products trade event in the world and draws more than 100,000 industry leaders from more than 100 countries for unlimited profit opportunities in the automotive, truck and SUV, powersports, and RV markets.
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About Engage Target Media
Engage Target Media is a video production and full-service marketing agency located in Benton, Ar- kansas. Founded in 2008 by Kristen Felder, Engage Target Media specializes in the automotive industry and has Fortune 500 companies nationwide. Engage Target Media’s mission is to create engagements for their clients’ target audiences by tying creative concepts to strategic marketing plans. The company is well-versed in video production and creates a variety of materials from documentary films to national commercials, using the most advanced technology and equipment in the industry. For more information about Engage Target Media, visit EngageTargetMedia.com.
About Optima Ultimate Film Festival
OPTIMA Batteries is on a mission to create the most iconic and authoritative celebration of automotive performance content in the world. The festival invites the best content creators, storytellers and adventur- ers in the world of automotive performance to submit work for the only film festival dedicated exclusive- ly to short-form automotive content. Selected films are shown at an exclusive evening event during the SEMA Show and will become part of a one-hour broadcast TV special on MAVTV.