Resume

twitter: @AllisonFanney

EDUCATION

Master of Arts, English, University of Arkansas

Bachelor of Arts, English, University of Georgia

WORK EXPERIENCE

The Association of International Certified Professional Accountants – The Association of International Certified Professional Accountants (the Association) combines the strengths of the American Institute of CPAs (AICPA) and The Chartered Institute of Management Accountants (CIMA) to power opportunity, trust and prosperity for people, businesses and economies worldwide.

Senior Manager, External Relations (November 2021 – present) Lead development, manage and coordinate integrated external relations activities in assigned key markets to protect and enhance organizational reputation and to support value propositions, including identifying and developing external relations platforms to deliver key messages. Oversee and directly manage a team of five, including content production, professional development and goal setting.
Lead Manager, Corporate & Executive Communications (July 2019 – November 2021) Lead strategic guidance and thought leadership for Association leadership speaking engagements, governance presentations and articles while ensuring alignment of messaging across the communications team and broader organization.
Communications Manager, Tax (Sept. 2017-July 2019) Develop and implement strategic communications plans to educate tax practitioners about profession trends, tax reform, opportunities to improve firms’ tax practices, news and resources for CPAs

Collision Hub/Engage Target Media – Collision Hub is the premier video, news and training site for the Collision Repair Industry that works in tandem with Engage Target Media, a digital media and marketing company located in central Arkansas.

Lead Writer, Editor (May 2015-July 2017) Writer, director and producer of the number one digital news program for the Collision Repair Industry, Collision Hub News Network. Writer of award-winning documentary, “Just Kos: 60 Years of Kolor Power.” Line Producer for “Repair U LIVE.”
Marketing Specialist (May 2015-July 2017) Writing press releases, blogs and digital/ social content to support clients’ public relations initiatives. Developed client video through script writing, on-location production and video editing of more than 500 individual video projects. Clients include 3M, Valspar and BASF.

The Northwest Arkansas Democrat-Gazette – Northwest Bureau of Arkansas’ largest newspaper.

Features Writer (Aug. 2013-April 2015) Covered a wide variety of human interest stories, including long-form enterprise and news articles. Published approximately 300 full-length articles.

Freelance

Writer (May 2013-2017) Covered local and national news for LPGA Magazine, Fixed Ops Magazine, Sync Magazine, AICPA Insights, Arts Center of the Ozarks.

N.c.K. Talent Management – Northwest Arkansas’ only full-service talent management company which develops and books talent for local, regional and national bookings.

Instructor (July 2011-April 2015) Responsible for writing unique and engaging scripts for student coursework and competitions.

CERTIFICATIONS

American Marketing Association – Professional Certified Marketer (PCM) in Content Marketing. November 2018.

The Public Relations Society of America – Reputation Risk Management Certificate. February 2020.

AWARDS/RECOGNITIONS

Arkansas Press Association Award, 2015: “Legal Limbo,” North West Arkansas Democrat-Gazette
Optima Film Festival Winner, 2016: “Just Kos: 60 Years of Kolor Power,” Writer/Researcher. Collision Hub/Engage Target Media
48 Hour Film Festival Little Rock Audience Choice Award, 2016: “Hard Roads,” Writer/Producer. Engage Target Media
Assistant Writer/Line Producer of the Collision Repair Industry’s only Live Broadcast Show, “Repair U LIVE,” launched January 2017. Collision Hub
Writer/Producer of Federally Funded “Complete Streets Arkansas” Film Project launched July 1, 2017. Engage Target Media

SKILLS

Technical proficiency in Adobe InDesign, PhotoShop, Premier and Final Cut Video Editing Software, Google Analytics, WordPress Web Publishing
Content and Technical Writing, Account Management, Storytelling, Public Relations Management, Project Management, Social Media Management and Analysis, Copy Editing, Page Design

Memberships

The Public Relations Society of America